Revenue & Reward Distribution

Learn how gallery contributions and engagement rewards are calculated and shared across the NFT ecosystem.

The Mesi economy is designed to reward long-term value. Through Revenue Contributions, creators can share their success with their community, while Engagement Rewards incentivize the platform’s most active galleries.

Revenue Contribution

Creators can choose to allocate a percentage of their personal revenue (from sales, tips, or subscriptions) back into their gallery. This revenue is then distributed among all NFTs in that gallery—including those currently owned by fans.

The 12-Month Moving Average

To prevent market manipulation, Mesi uses a 12-month moving average to calculate your effective contribution rate.

$Effective\% = \frac{\sum (\text{Monthly Contribution \% over last 12 months})}{12}$

Scenario: If a creator contributes 100% for 6 months and then drops to 50% for the next 5 months, their effective contribution for a sale in the 12th month would be 77%.

• On a $1,000 sale, **$770** is distributed to the gallery, and $230 goes to the creator.

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Revenue Distribution to NFTs

Once revenue is allocated to a gallery, it is distributed among individual NFTs based on their Engagement Rating.

Distribution Formula

The share for a specific NFT is determined by its individual performance relative to the rest of the gallery:

$\text{NFT Revenue Share} = \text{Gallery Contribution} \times \frac{\text{NFT Engagement Rating}}{\sum (\text{Gallery Engagement Ratings})}$

The Buyer Exclusion Rule: To maintain economic fairness, the buyer of an NFT does not receive a share of the specific payment they just made for that asset.

Example: A $1,000 Gallery Distribution

Asset	Owner	Engagement Rating	Revenue Share
NFT 1	Creator	40	$200
NFT 5	Fan A	50	$250
NFT 9	Fan B	5	$25

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Engagement Rewards ($MESI)

Beyond direct sales, Mesi distributes $MESI tokens from the platform treasury (and eventually from app fees) to incentivize high-quality content.

The Weekly Reward Cycle

Rewards are calculated weekly and distributed through a two-step process:

1. Gallery Allocation

   The total weekly reward pool is split among all galleries based on their share of the platform’s total Engagement Score.

2. NFT Distribution

   The rewards assigned to a gallery are then divided among its individual NFTs using the same engagement-weighted formula used for revenue.

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Visual Architecture

The following diagrams illustrate the flow of capital from both internal (Creator-contributed) and external (Treasury-funded) sources.

Phase 1: Revenue Contribution Logic

Phase 2: Final Distribution to Owners

For Collectors: Buying NFTs with high Engagement Ratings in galleries where the creator has a high “Effective Contribution %” is a powerful strategy for earning passive $MESI rewards and revenue shares.