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Mesi Brand Identity

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The Mesi Icon

The core of our visual identity is a rounded rectangle featuring a liquid drop cut-out. This icon is used consistently across the platform to denote individual pieces of content and represents the fluid nature of the Creator Chain.

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Main Logo Variants

Mesi utilizes two primary versions of the logo depending on the background and layout requirements.
Logo Variants

Standard Mesi logo variants in primary brand colors

Usage Rules:
  • Color: New variants must always utilize a single, solid color.
  • Contrast: A minimum contrast ratio of 3:1 must be maintained between the logo and its background at all times.
  • Spacing: Ensure adequate clear space around the logo to maintain visual integrity.

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Mesi Events

Our events division uses a specialized branding variant specifically designed for promotional materials, physical activations, and event-specific digital assets.
Mesi Events Logo

Official Mesi Events branding

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Media Kit & Downloads

Access the complete set of official Mesi brand assets, including vector (SVG) and high-resolution (PNG) files.

Download Full Logo Package

Includes main variants, event logos, and the liquid drop icon in all approved brand colors.
Brand Integrity: Please do not alter, rotate, or distort the logo. For custom variants or brand partnership approvals, please contact the Mesi marketing team.
Developer Tip: When using the liquid drop icon in-app, refer to our UI Component Library for standardized scaling and padding guidelines.